Zain Hashmi is a fashion graduate of the prestigious Pakistan Institute of Fashion and Design, Lahore Pakistan in 2013 after which he joined the London College of Fashion for an editorial styling course. Since childhood, he always wanted to learn fashion and textiles so he created an eponymous clothing label that has captured the fashion industry’s imagination. Zain Hashmi provided a few design consultations to the brands locally and internationally and did his first campaign in 2020. The brand is known for incorporating rich textiles, fabric design, and embroidery within their pieces in couture and bridals mainly. Our couture has subcontinental embroidered techniques blended with today's crystal constellations and our workmanship and silhouette define today's woman who's powerful yet gorgeous.